The Beijing The Place is located at No.9 Guanghua Road, Chaoyang District, Beijing. It is a comprehensive commercial center integrating shopping, dining, leisure and entertainment.
The most eye - catching feature is the "skyscreen" overhead. This huge electronic screen is about 250 meters long and 30 meters wide and is the leading commercial skyscreen in Asia. Whenever night falls and the skyscreen lights up, a gorgeous light and shadow show begins. The pictures change smoothly, ranging from bustling urban street scenes to dreamy natural scenery, from fashionable advertising blockbusters to romantic festival greetings, with a variety of content that is dazzling. The colorful lights reflect on the ground and buildings, creating a dream - like atmosphere that attracts a large number of tourists and citizens to stop and watch.
At The Place, there are many specialty stores of internationally renowned brands. Whether it's high - end fashion clothing, exquisite jewelry, or avant - garde electronic products, it has everything. There is also a wide range of dining options here. Cuisines from all over the world come together. From authentic Italian pizza and French steak to genuine Chinese local - flavor dishes from all over the country, it can meet the taste requirements of different people.
In addition, The Place often holds various commercial activities, art exhibitions and fashion shows. It is not only a place for shopping and consumption, but also a platform for cultural exchange and fashion display. With convenient transportation and complete infrastructure around it, it is a good place for people's leisure and entertainment and shows the prosperity and vitality of Beijing as an international metropolis.
